Bar Keepers Friend Ad Campaign
Most college students suck at cleaning and have unusual ways to deal with it; Bar Keepers Friend wants to change that. By pairing loyal and heartwarming dogs with everyday kitchen messes, the ads highlight the brand’s cleaning power in a playful and memorable way. Everyone can relate to dogs licking up their messes; however, it’s time for our customers to face the fact that Bar Keepers Friend is what they need to keep their kitchens and everything in them clean.
Positioned along busy highways, catch students commuting to campus or traveling between cities, making sure the playful, eye-catching images stick in their minds even with just a quick glance.
Placed at bus stations around campus, students see the ads during their daily routines, reaching them in a moment of pause when they’re most likely to notice and remember the message.
Magazine ads allow us to reach students in dorm lounges, libraries, and coffee shops where they flip through free publications, giving the message a longer dwell time and stronger impact.
Instagram connects directly with students on the platform they use most, making the campaign shareable, relatable, and instantly accessible within their social feeds.