Sheenive Stadium Seat ad campaign
This campaign uses a visual metaphor, a supportive skeleton fan, to highlight how long parents sit through their children’s games and how uncomfortable traditional bleachers can be. By pairing bold, repetitive typography with a consistent character system, the campaign reinforces Sheenive’s promise of “comfort that lasts a lifetime” across billboards, posters, and social media. The result is a cohesive, memorable campaign that positions Sheenive Stadium Seats as the essential solution for comfort during long games.
Positioned along busy highways, this billboard reaches parents on the go, using humor to instantly remind them just how long they sit through every game and why comfort matters.
Placed in school and community publications, the magazine ad meets parents when they’re already thinking about their kids’ activities, allowing them to relate to the message.
Placed near schools, parks, and community fields, this poster meets parents in the rhythm of everyday drop-offs and game days, catching them in a moment where the message truly lands.
Designed for parents’ social feeds, this execution encourages quick engagement, turning a familiar sideline struggle into a solution they can solve right away.